--Also Teams with Stand Up To Cancer on VOD Initiative
Albeit a few days later than promised (note: at the recent NewTeeVee conference, Amy Banse, president of Comcast Interactive Media, stated that it would launch before Channukah, which began last Friday evening), Comcast on Tuesday rolled out its initial implementation of the so-called "TV Everywhere" content distribution model (note: the "TV Everywhere" model, which was originally championed by Time Warner CEO, Jeff Bewkes, ultimately seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and
North America